It is based on the assumption that when people are uncertain about a decision, they tend to rely on the actions or recommendations of others to make their own judgment.
In the context of sales, social proof is a powerful tool to build trust, credibility, and influence potential customers. By demonstrating that others have already made a positive decision or are satisfied with a product or service, it can help alleviate doubts, reduce perceived risks, and increase the likelihood of a purchase.
There are several types of social proof commonly used in sales:
1. Social Juice: https://socialjuice.io
2. TrustPilot: A platform that allows businesses to collect and display customer reviews, ratings, and feedback on their website. https://www.trustpilot.com/
3. Yotpo: A customer content marketing platform that provides businesses with tools to collect and display customer reviews, photos, and social proof on their website. https://www.yotpo.com/
4. Feefo: A feedback platform that helps businesses collect and display customer reviews, ratings, and feedback. https://www.feefo.com/
5. Google Reviews: A free platform that allows businesses to collect and display customer reviews and ratings on their Google My Business page. https://www.google.com/business/
6. G2: A platform that allows businesses to collect and display customer reviews, ratings, and feedback on their website. https://www.g2.com/
7. Facebook Reviews: A free platform that allows businesses to collect and display customer reviews and ratings on their Facebook page.
8. Twitter: A social media platform that can be used to display social proof such as customer testimonials, case studies, and endorsements. https://twitter.com/](https://twitter.com/
9. Instagram: A social media platform that can be used to showcase social proof through user-generated content and influencer partnerships. https://www.instagram.com/
10. LinkedIn Recommendations: https://www.linkedin.com/help/linkedin/answer/126?query=recommendations
Which tool would you add?
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