Your access to international markets
We are hard-wired to crave connections. The fulfilment of this longing dictates who we choose to listen to or be influenced by. This is why you will be better off forging a bond with your prospects before pushing for a deal. So how do you do it? Lead with value. And where’s a great place to start? Social media.
WHAT DOES MIRRORING THE PROSPECT MEAN? LET’S ASK MONKEYS!
In the 1990s, Italian researchers led by Giacomo Rizzolatti worked with macaque monkeys. During their study, these scientists stumbled upon an intriguing phenomenon. They discovered that the monkeys’ brain cells that fired when they performed actions like grabbing a nut also lit up when they merely watched others carry out the same activities. In other words, the monkeys’ brains responded as if they had done those things even when they were just observers. The scientists called the brain cells responsible for this event “mirror neurons.”
