We build high-performing sponsorship engines for B2B events
We build, optimize, and scale sponsorship sales that generate pipeline and improve marketing ROI.
Average Revenue Increase
Sponsor Retention Rate
ROI on Our Services
Our Mission
Our mission is to transform how events and conferences approach sponsorship sales. We combine deep industry expertise with data-driven methodologies to deliver exceptional results for our clients.
As a specialized Business Process Outsourcing (BPO) partner, we handle the entire sponsorship sales cycle, allowing you to focus on creating exceptional event experiences while we maximize your revenue.
Our team brings decades of combined experience in sponsorship sales, marketing, and relationship management across diverse industries and event types.
Revenue Focused
Our clients typically see 30-45% increase in sponsorship revenue within the first event cycle.
Specialist Team
Dedicated sponsorship sales experts with industry-specific knowledge and extensive sponsor networks.
Industry Experience
Over 500 successful sponsorship campaigns across technology, healthcare, finance, and education sectors.
Proven Results
Track record of exceeding targets with transparent reporting and accountability at every step.
Level up your sponsorship, improve sales ROI
Better sponsorship leads to better marketing ROI. At Sales Source, we help you level up your complete sponsorship engine. From strategy to outreach, negotiation, and measurement.
Outsourced Sponsorship Sales
Our outsourced sponsorship sales service provides event organizers with a dedicated team of experts who handle the entire sponsorship acquisition process.
We combine strategic insights, data-driven targeting, and relationship-building expertise to secure high-value sponsors aligned with your event's audience and objectives.
Learn moreSponsorship Strategy & Packaging
Develop compelling sponsorship packages that maximize value for both sponsors and your event.
- •Market analysis & benchmarking
- •Value proposition development
- •Tiered package creation
Targeted Prospecting & ABM
Identify and engage ideal sponsors through sophisticated targeting and account-based marketing.
- •Sponsor persona development
- •Predictive sponsor modeling
- •Multi-touch outreach campaigns
Relationship-Driven Sales
Build meaningful connections with sponsors through consultative selling and relationship management.
- •Consultative sales approach
- •Negotiation & proposal management
- •Long-term relationship building
Multi-Channel Marketing
Engage potential sponsors through sophisticated, coordinated outreach across multiple channels.
- •LinkedIn & social selling
- •Email nurture sequences
- •Direct outreach & follow-up
How It Works
Our systematic approach to sponsorship sales delivers predictable results and maximum revenue.
Research & Strategy
We analyze your event, audience, and potential sponsors to develop a targeted strategy.
Prospecting
Identify and qualify potential sponsors that align with your event and audience.
Engagement
Multi-channel outreach to initiate conversations with potential sponsors.
Proposal Development
Create customized sponsorship proposals that highlight value and ROI.
Negotiation
Skilled negotiation to secure optimal terms for both sponsors and your event.
Closing
Finalize agreements, manage contracts, and secure commitments.
Delivery & Activation
Support sponsors with activation planning and execution to maximize impact.
Measurement
Track and report on sponsorship performance metrics and outcomes.
Follow-up & Renewal
Post-event engagement and planning for future sponsorship opportunities.
Maximize Sponsor Engagement
We create strategic networking opportunities that connect sponsors directly with your event attendees, enhancing value and fostering meaningful relationships.
- •Customized activation spaces
- •Interactive brand experiences
- •Targeted networking opportunities
- •Post-event engagement strategies
Typical Sponsorship Timeline
Pre-Event (4-7 months prior)
- •Strategy development
- •Package creation
- •Prospecting & outreach
- •Initial engagement
- •Proposal development
Active Sales (1-3 months prior)
- •Negotiation & follow-up
- •Contract finalization
- •Last-minute opportunities
- •Activation planning
- •Sponsor onboarding
Event & Post-Event
- •On-site support
- •Data collection
- •Performance reporting
- •Sponsor feedback
- •Renewal planning
Our Technology Stack
100+ Event & Conference organizers trusted us to improve their sponsorship revenue
More than 100 B2B companies worldwide trusted us to improve their marketing engine and sponsorship ROI.
Premium Sponsorship Activations
We helped secure a luxury automotive brand as a premium sponsor, creating a high-impact activation that generated significant buzz and ROI for both the sponsor and event.
"They secured 12 new sponsors for our tech conference, increasing our revenue by 42% year-over-year."
Sarah Johnson
Event Director, TechSummit Global
"Their data-driven approach helped us identify and secure sponsors we never would have considered otherwise."
Michael Rodriguez
CEO, HealthTech Conference
"Not only did they exceed our sponsorship targets, but the quality of sponsors perfectly matched our audience."
Jennifer Chen
Marketing Director, FinInnovate Summit
Increased Revenue
Our clients typically see 30-45% increase in sponsorship revenue within the first event cycle.
Higher Retention
85% sponsor retention rate compared to industry average of 60%.
Better ROI
Outsourced model delivers 3-4x ROI compared to in-house sales teams.
Upmarket Movement
Access to enterprise-level sponsors typically out of reach for most events.
Key Performance Metrics
Transparent pricing model
Flexible pricing structure aligned with your event goals and budget
Outsourced Conference Sales
Ideal for established events looking to maximize sponsorship revenue
What's Included:
- Retainer + Commission Model
- Full sponsorship sales cycle management
- Dedicated account manager
- Weekly progress reports
- Sponsor relationship management
- Contract negotiation & closing
- Basic sponsor activation support
Premium Add-ons:
- Premium sponsor prospecting
- Custom sponsorship package design
- On-site sponsor management
Resources & Insights
Expert guides, research, and thought leadership to help you maximize your sponsorship potential
Sponsorship Activation Playbook
Learn how to create memorable sponsor activations that drive engagement, generate buzz, and deliver measurable ROI for your sponsors.
Download Free Guide
Latest Articles
View AllHow to Create Sponsorship Packages That Sell
Learn the key elements of high-converting sponsorship packages that attract premium sponsors.
The ROI of Outsourced Sponsorship Sales
A data-driven analysis of the financial benefits of outsourcing your sponsorship sales function.
Maximizing Sponsor Activation: Best Practices
Practical strategies to help sponsors maximize their ROI through effective activations.
Digital Sponsorship Opportunities for Virtual Events
Innovative ways to create valuable digital sponsorship opportunities in virtual environments.
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Ready to maximize your sponsorship revenue?
Our clients typically see a 30-45% increase in sponsorship revenue within their first event cycle.