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What is CLV and how do you calculate it? Customer Lifetime Value (CLV) is a metric that estimates the total value a customer will bring to a business over the duration of their relationship with that business. To calculate CLV, you will need to follow these steps: Determine the average value of a purchase: Calculate…
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Introduction Sales is the process of convincing potential customers to buy a product or service, and it has been around for centuries. Over time, the way we sell products has evolved significantly, from simple bartering and face-to-face sales to the digital age of e-commerce and social media marketing. In this blog, we will explore the…
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The success of sales and marketing is mainly dependent on how well a business understands its customers. It’s not necessarily the brands with the best products or services that win the day. Instead, it’s the businesses that can answer critical questions about their audience that flourish. The answers to these questions will help them create…
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20 BEST SALES MOVIES YOU CAN LEARN FROM Who says books and conferences are the only ways you can learn about sales? Movies can help too, and we aren’t just saying this to give you an excuse to spend some time in front of a T.V. There are indeed real and fictional sales stories worth…
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When you hear that cold business emails have an average open rate of 21.33%, you may want to bill them as being ineffective in the modern era. But maybe that’s not true. Have you considered that prospects don’t read them because they don’t see the need to? The only emails that convert are those that are catchy, targeted, and compelling. Read on to find a few tips on how to craft such messages.
This is one of the few times when going with the crowd is the right thing to do. Yes, you still have to consider automation in the context of your own business and operations. But chances are if you looked closely enough, you’d find activities you can hand over to certain software to boost your team’s productivity.
You’re in business to help people do something more efficiently or help them get more value out of life. But while doing this, your aim is also to discover more efficient ways to offer your solutions to the world. This could involve reaching more people or serving those already on your books more effectively. A…
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According to Capterra, every $1 spent on email marketing yields an average return of $44.25. Little wonder everyone is building an email list these days. But as rife as the trend is, not many can boast of impressive results in the form of quality leads and frequent conversions. Maybe you’ve struggled to make the most…
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We are hard-wired to crave connections. The fulfilment of this longing dictates who we choose to listen to or be influenced by. This is why you will be better off forging a bond with your prospects before pushing for a deal. So how do you do it? Lead with value. And where’s a great place to start? Social media.
