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According to Capterra, every $1 spent on email marketing yields an average return of $44.25. Little wonder everyone is building an email list these days. But as rife as the trend is, not many can boast of impressive results in the form of quality leads and frequent conversions. Maybe you’ve struggled to make the most…
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We are hard-wired to crave connections. The fulfilment of this longing dictates who we choose to listen to or be influenced by. This is why you will be better off forging a bond with your prospects before pushing for a deal. So how do you do it? Lead with value. And where’s a great place to start? Social media.
It’s normal to instantly think of ease when you hear automation. But what’s comfort without productivity and results? A floundering business, that’s what. If you are going to justify the funds spent on setting up your marketing automation software, you would have to adopt smart strategies. Wondering what some of these practices are? Dive right in and find out.
WHAT DOES MIRRORING THE PROSPECT MEAN? LET’S ASK MONKEYS!
In the 1990s, Italian researchers led by Giacomo Rizzolatti worked with macaque monkeys. During their study, these scientists stumbled upon an intriguing phenomenon. They discovered that the monkeys’ brain cells that fired when they performed actions like grabbing a nut also lit up when they merely watched others carry out the same activities. In other words, the monkeys’ brains responded as if they had done those things even when they were just observers. The scientists called the brain cells responsible for this event “mirror neurons.”
Emotional Intelligence, which is also referred to as Emotional Quotient (EQ), described as the opposite of Intelligence Quotient (IQ). It can be referred to as the ability to be aware of your emotions, as well as that of others, so you could manage them in a productive manner.
